Interviews

A chat with… Amy Pankhurst

Amy Pankhurst is a freelance model and creator of her own business, JustAPeach .
At only 25 years old she seems to have mastered everyones goal of being their own boss.
I got to have a chat with her about freelancing, jewels, and dreadlocks!

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Photo By: Geneva Atkinson for Riddle of Light.

Full name: Amy Alexandra Pankhurst “Peach”
Age:25
Agency: None (Freelance Model)
Based: Perth

What is your background?
I was born in Australia but spent early childhood in the south of England as my parents are both English and then moved back to Australia when I was turning 9 years old. I’ve lived in WA ever since and I love Perth.

How did you get into freelance modelling and how old were you?
I was approached by a photographer finishing her degree who wanted to shoot me for her final university project. I was 21.

And why did you choose freelance over agency modelling?
I studied public relations at university and so I was confident in representing myself.

What is your Star sign? Do you feel like you fit its stereotype?
Pisces. I’m through and through a typical piscine woman, intuitive and a big dreamer.

What are the best and worst parts of being agency free?
Best part is that you’re completely in control of your own look and how you are represented. Worst part is some assume you are not as professional as an agency model. I’ve walked a few runways where I was the only freelance model and treated by other models as inferior to them. Once they realise that is not the case it’s amusing to see how they react differently.

What has been your career highlight so far?
I walked in over 30 runways in 2014, including for urban couture where I walked for more designers than majority of the other models involved. I’ve also been on the cover of arsenic magazine which is an international publication based in LA and published more times than I can remember.

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What is your worst shoot experience?
Standing in ocean water in winter in a bathing suit whilst trying to look like I am not freezing my nips off.

Who would be your dream client to shoot for?
Anyone who has a unique creative vision. I love shooting interesting concepts that make people think beyond the aesthetics of the model. People with a clear vision to better this world and the people in it.

How do you go about finding work as freelance?
I am lucky that I often am approached by creative teams with a concept they think I’ll be suitable for so I am happy to wait for those opportunities rather than chase down work. I document some of my modelling through social media which often will lead to the next job.

Who are you main clients? Do they choose you especially because you are freelance?
My main clients are people who I have worked multiple times with for a period of time and include photographers who I have grown with in the industry. They include people like Ryan Ammon, creatives who have confidence in me to shoot a wide variety of concepts that will suit their agendas. Being freelance is great for me because I’m not locked into a contract and can model where and when it suits, with a wide variety of creative teams.

You have your own business, can you tell us a bit about how you got into that?
I created JustApeach over a year ago because my main love in this world is being creative and unique. I make and design jewellery and install beautiful dreadlocks in mainly women’s hair. After being a model for a few years and being told what was beautiful and what wasn’t I wanted to prove that it was possible to be unconventionally beautiful and still be successful in every way. It’s my concept of uniqueness and cherishing individuality that I believe has lead to my success.

Who is your style icon?
Gemma Ward. She goes from the beach to the runway in absolute class, whilst staying grounded and not loosing her sense of being and consciousness.

What is your go to outfit?
Hippy pants and no bra!

How do you stay in shape?
I work out at a specialised gym that is focused around health and movement in Osbourne Park called Movement Co where I attend gymnastic classes amongst other things. I also attend yoga classes taught by my talented boyfriend in Bayswater. (Yes, I know I am very lucky!)

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What is your diet like? Do you have a favourite food?
My diet is the best it’s ever been currently. It’s the first time I’ve actually been very conscious as to what I put in my body and how it affects my mind, body and soul. I avoid processed food and am a vegetarian so fresh fruit is always a winner for me! Although I do love Jus Burgers for a treat.

What is the best advice you ever received? And who was it from?
It’s actually in the form of a Poem by Rudyard Kipling called “IF” and my wonderful mother printed it out for me in my teenage years when I wasn’t coping at school. It’s had a profound influence on my life. I have to mention a second person though by the name of Emmeline Pankhurst (women’s rights activist) who said “I’d rather be a rebel than a slave”.

"IF" By Rudyard Kipling

What advice do you have for someone who wants to start their own business?
Start it in something you have an absolute passion for. Something you’re willing to work tirelessly towards, in order to achieve your goals. Be ambitious, have a clear direction and mentality of where you’d like to go and what you want to achieve.

What are your plans for the future? Anything new coming up?
I have no interest in opening a store, rather to stay humble and happy doing what I love. I want my business to take me all over the world so that I can meet and see interesting people and places and share my experiences with others. This year will be Vietnam and possibly Nepal! I think travelling is an invaluable experience for the soul.

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Photos By: Jason Stokes

You can view Amy’s Instagram accounts here:
Personal: @onepeach_
Business: @justapeach_

Visit Amy’s website here:
www.justapeach.com.au

I hope you enjoyed my chat with Amy Pankhurst.
Let me know in the comments section below!

(Images supplied by Amy Pankhurst)
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