A list of terms and their definitions commonly used in the fashion industry among models and creatives.
Comp Cards: A models equivilent of a business card. It has photos, measurements and the agencies details for booking enquiries.
Mother Agent/Agency: A models first agency/Agent. This is often in the city they are ‘based’ in, a mother agency is most likely the agency who first signed you or discovered you. They are your primary agency and work with any overseas/interstate agencies is processed through them.
Book/Portfolio/Folio: This is a models portfolio of their completed shoots, this is either a digital folio on an iPad or a printed folio.
Casting: A casting is a models audition, where you meet a client to audition for a job. The client often looks through your book , takes a few photos and may get you to try on some garments or do a walk (if it is a runway casting).
Go See: This is where you go meet with a creative or a client, it is not for a job but rather for them to meet you and so possibly consider you for future work.
Digis/Digitals/Polaroids: Photos taken on a digital camera of a model in clothing or bikini/underwear, looking very natural. These photos are taken to be sent to clients to see what a model looks like in person.
Model Kit: A collection of essentials any model may need on a photoshoot, that may be expected of you to have.
Contract: An agreement with an agency to sign with them, will probably include a minimum number of years to be signed with them and minimum notice to give before moving agencies.
Guarantee Contract: A contract with an agency likely in asia, that is an agreement on a number of days staying in the country and a agreed payment amount.
Lookbook: A collection of images of a designers collection for showcasing to stockists and clients. Sometimes is used on a brands website.
Ecommerce: Images shot especially to sell products through and online store.
Editorial: A fashion shoot usually 6-12 images, shot for a magazine fashion spread.
Advertorial: A fashion shoot similar to an editorial but the shoot is sponsored by a brand or product and is featured in all the images. Often pays better than an editorial.
Fitting: An appointment when a client gets you to try on garments before a shoot/show/other, to check that the items fir properly or that you suit the style. Sometimes paid, sometimes unpaid.
Booking fee: The rate your agency will charge clients for processing a booking, on top of the models rate.
Commission: The rate/percentage an agency will charge their models per job for their representation.
Certificate of Residency: An Australian taxation certificate that prevents models paying tax overseas while they work. Instead they will have to pay tax on earnings overseas, in Australia instead.
Test Shoot: An unpaid photoshoot done for the purpose of building a model or other creative’s portfolio.
Submission Shoot: An unpaid photoshoot done for the purpose of submitting it to magazines to be published. These images are not available for use in a models portfolio until after they have been published or have been deemed unable to publish.
Editorial Model: A model who shoots mainly editorials and high fashion.
Commercial Model: A model who shoots predominantly commercial work like campaigns, catalogues etc.
Change Scarf: A scarf used to put over the head and hair whilst changing into and out of garments to prevent staining the garment, and/or damaging the makeup or hairstyle. This can be any scarf and does not refer to a particular type.
On stay: This refers to travelling to a city and living there for an extended period of time, to pursue modelling work.
Direct booking: A direct booking is when a client books a model for a job without casting them first. This is often achieved by the client looking on an agency website and choosing a model by their portfolio and digitals only.